What does it mean to 'monetize' your website?
Anything you do to make money from your website means that you have 'monetized' your site.
A non-monetized website can be a blog, a club information page, a way just to get information out, a site for a non-profit organization, or other reasons. If the site doesn't actually make money for someone, it is not monetized.
Here are some ways to monetize a website:
- e-commerce: you are selling products through your site
- display advertising: you have advertisements off to the side or embedded within your content
- affiliate marketing: someone pays you to mention or link to their service or product
- subscriptions: visitors must pay to subscribe to your site for access to services or information
No matter which method you are using to monetize you site, you must have visitors to your site. When thousands of new sites are coming live every month, the challenges of getting people to your site become almost insurmountable.
A big part of the challenge of making money from your site is finding ways to get people to the site. Once they get to the site, you need to engage them and get them to visit additional pages if possible.
Monitor your site's traffic flow so you have realistic expectations of who is coming to your site.
Steps to generate traffic to your site
- Let the world wide web know that you exist
- Meet the guidelines for search engines to rate your website high on the list
- Make the site be legitimate, professional, reliable and viable
- Provide products, content or services that people need
- Make your site more desirable than other sites with the same visitor base
- Have links from other sites point to your site
- Create social sites on Facebook, Twitter, etc. that get your website noticed
The internet evolves constantly. The rules for designing a site, generating traffic, advertising, etc., change continuously. If you are going by guidelines that someone set up even two years ago, you are behind the times.
The search engine developers have caught on to many of the tricks that people played to get their sites listed near the top. Fooling the search engines is not good policy. The scammers will always be out there, but it really is best to find legitimate products, services or information, and build your site from there.
Another aspect of web site development is to keep your content changing, growing and up-to-date so that you don't loose what audience you have generated to this point.